To media representatives:
June 27, 2024
Saison Technology Co., Ltd.
Saison Technology Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director, President and CEO: Makoto Hayama; hereinafter referred to as "Saison Technology") will begin offering the HULFT Square application, which uses data integration and AI to support marketing target selection for B2B companies, on June 27. Using this application, data can be collected without any specialized knowledge, using no coding, and insights can be gained from new perspectives, such as through data analysis using AI.
Improving the effectiveness of marketing automation
In Japan, the revised Telecommunications Business Act, which came into effect on June 16, 2023, also included regulations regarding cookies. Additionally, according to a statement published on the Google Japan Blog on December 18, 2023, the company will phase out third-party cookies for all users in the second half of 2024.
In this environment, adding targeting data to marketing automation (MA) and improving data quality is becoming increasingly important. However, in order to improve the quality of the acquired data, adding company data, access data, sales activity data, etc., has required a significant amount of time to utilize the data, as the formats of each system are all different and the meaning of the data is unclear.
To maximize the effectiveness of MA implementation, it is essential to collect vast amounts of data within the company and improve accuracy through precise analysis. In the post-COVID world, customer behavior patterns are changing, and inside sales and digital marketing are becoming increasingly important. This has led to an increase in digital touchpoints, and an explosive increase in the variety and volume of data that needs to be analyzed.
Furthermore, we are seeing a shift from traditional lead-based marketing to more strategic account-based marketing. This requires the use of not only internal data, but also open data and third-party data. As the amount of data increases, so does its importance, but using traditional methods it has been difficult to efficiently collect and analyze this data.
Increased efficiency through data integration and the power of AI
The MA solution using the HULFT Square application, which has just been launched, identifies customer segments with potential for product sales by adding company information and statistical information to business partner and lead information and analyzing the data using AI.
Specifically, the process begins by adding company information obtained from a company list or company database to the company information of business partners and leads held by the customer in marketing automation tools such as Adobe Marketo Engage or SHANON MARKETING PLATFORM. Next, the company information of business partners is combined with e-Stat government statistical data, and the results are sent to the Azure OpenAI Service along with a prompt. For example, you can issue instructions to the Azure OpenAI Service in any way you like, such as sending and utilizing prompts like the ones below.
> Our company is a multi-business company primarily focused on the information and communications industry, and the CSV file below contains data on the number of offices by business type in the Kanto region and the number of offices with which our company does business. When developing new business partners, please tell us specifically where our company should focus its efforts in order to increase its business partners.
About HULFT Square
HULFT Square is a Japanese iPaaS (cloud-based data integration platform) that supports the "data preparation for data utilization" and "data integration that connects business systems" necessary for achieving digital transformation. It can connect various data that is distributed and managed in on-premise, cloud, SaaS, and other environments across business systems, industries, countries, and regions.
Furthermore, Saison Technology has created a platform concept to realize this data integration, which will be achieved by combining data integration across six categories with collaborations with partners and Saison Technology's own services.
About the HULFT Square application
HULFT Square Applications is a function that packages pre-created data integration scripts as templates for easy reuse.
By using this template, you can immediately see the benefits of business improvement, such as customizing it to suit your company's needs and environment and utilizing parts of the script you created. It can also be used as a learning sample for script development, allowing you to learn while you work. This template is available to all HULFT Square subscribers at no additional charge.
About Saison Technology
With the mission of "Connect the world’s data and make it useful for everyone.," the company globally develops and operates data integration products and IT services that form the foundation for safety and security, as well as systems for a wide variety of industries, including finance and distribution. Utilizing its strengths, which it has developed over many years to quickly adapt to changes in the environment, the company is currently focusing on expanding cutting-edge businesses such as its cloud-based data integration platform (iPaaS) "HULFT Square," and strengthening its efforts to implement technologies that will pave the way for the future. The company name was changed from "SAISON INFORMATION SYSTEMS CO., LTD." on April 1, 2024.
- Saison Technology:
https://www.saison-technology.com/ - HULFT Series:
https://www.saison-technology.com/service/product/lineup/ - Tsunagu Hiroba site:
https://www.saison-technology.com/service/product/lineup/hulft-square/ - HULFT Square application:
https://www.saison-technology.com/service/product/lineup/hulft-square/application/
[Trademark-related]
- "HULFT," "HULFT Square," and other related product names are registered trademarks or trademarks of Saison Technology.
- Other company names, product names, service names, etc. are registered trademarks or trademarks of the respective companies.