Good news for HULFT users! How to connect mission-critical system, core system to Salesforce in as little as one hour

The reality you face after implementing Salesforce

Many companies are using Salesforce to improve their sales and customer management.
However, there are many cases where people hit a wall like this after implementation.

• Because mission-critical system, core system and Salesforce are not linked, the same information must be entered twice.
• Customer data is not up to date, leading to inconsistencies in customer service.
• Data formats vary, making centralized management and analysis difficult

Even if you implement a high-performance CRM, it will not be effective if the flow of data remains fragmented. If sales representatives and customer service departments end up manually reconciling data, not only will it place a burden on the field, but the company will miss out on growth opportunities.

Three typical challenges

Here, let's take a look at some of the most common issues that arise when integrating mission-critical system, core system with Salesforce.

1. Double entry and transcription work
Customer information registered in mission-critical system, core system is then re-entered into Salesforce. While this is a simple task, human error is unavoidable, and incorrect phone numbers and addresses can be entered. These mistakes can lead to confusion in customer service and a direct decline in reliability.

2. Delay in data reflection
When a customer updates their account information at a branch, the information is reflected immediately in mission-critical system, core system, but only after a few hours in Salesforce. This time lag causes problems for the field. If sales representatives respond to customers based on outdated information, it can lead to missed opportunities and customer dissatisfaction.

3. Differences and fragmentation of data formats
It is common to see cases where information is not handled in a consistent manner, such as when mission-critical system, core system uses "postal code + address" and Salesforce uses "prefecture + city/ward + detailed address." This results in increased effort to match information and reduced accuracy of marketing analysis.

These are the kinds of "connection barriers" that can occur in any company. To solve these barriers, you need a system that can safely and reliably connect mission-critical system, core system with Salesforce, rather than simply dealing with individual issues piecemeal.

Solution: HULFT Square makes use of your existing environment and allows for instant connection

So what I would like to propose is  HULFT Square  HULFT Square is a next-generation data integration platform that enables seamless integration with cloud services such as Salesforce, while leveraging the existing mission-critical system, core system assets of HULFT users.

It has three main features.

• 1.Existing HULFT servers can be used as is
  There is no need to change the HULFT server installed in mission-critical system, core system, and you can connect to the cloud while maintaining your current operations.Its strength is that it can be implemented in a short period of time without requiring large-scale system modifications or redesign.
• 2.Comes standard with a dedicated Salesforce connector
  HULFT Square comes with a dedicated connector that makes it easy to connect to Salesforce. You can intuitively build integration workflows without coding, eliminating the need to allocate complex development resources.
• 3.Seamless data synchronization
  By using HULFT Square, data from both systems is automatically synchronized, ensuring that data is always kept up to date in each system.

This system allows you to connect mission-critical system, core system to Salesforce in as little as one hour.  This will become a reality.

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Specific benefits of HULFT Square

By using HULFT Square to connect mission-critical system, core system with Salesforce, you can enjoy the following benefits:

• Eliminate double entry
  This eliminates the need for manual transcription work, which has been done up until now, and dramatically reduces input errors.
• Stay up to date
  Customer information is updated in real time, allowing sales and support staff to respond with peace of mind.
• Centralize your data
  Information from mission-critical system, core system and Salesforce is integrated, improving the accuracy of marketing analysis.

Furthermore, by combining internal data with Salesforce, you can gain a deeper understanding of customer behavior patterns and personalize your initiatives.

Case study: A financial institution

A financial institution was managing customer data in both mission-critical system, core system and Salesforce, which caused issues with double entry and inconsistent information. Sales representatives often complained that they couldn't tell which information was up to date when talking to customers. After implementing HULFT Square and connecting mission-critical system, core system with Salesforce, the results were as follows:

• Customer data is automatically synchronized, eliminating the need for double entry
• ​Customer satisfaction is improved as customers can now be served based on the latest information.
• Distributed information has been integrated, improving the accuracy of marketing.

We have received reports that results were apparent within a short period of time since implementation, with employees in the field saying, "We can't go back to the way things were before."

Summary: Salesforce integration achieved in as little as one hour

This time, we introduced the challenges and key points for linking internal data from mission-critical system, core system such as mainframes and SAP with Salesforce. By using HULFT Square, you can quickly and securely data integration between mission-critical system, core system and Salesforce while using your existing HULFT environment.

• No system modifications required, and quick implementation
• Intuitive integration setup with no code

This eliminates data fragmentation and accelerates customer response, marketing, and analysis based on data that always reflects the latest information.

"Connecting mission-critical system, core system with Salesforce in as little as one hour" is an option only possible with HULFT Square.

Please feel free to contact Saison Technology.

The person who wrote the article

Affiliation: Product Sales Engineering Department (affiliation as of the time of publication)

Tetsuo Morita

In their 20s and 30s, they worked on developing web applications and SDKs, gaining experience as engineers.
In his 40s, he changed his career to become a pre-sales engineer, and currently works as a pre-sales engineer for all of our products, primarily in the financial industry, where he utilizes his technical knowledge to solve problems and provide support with proposals.
My hobby is tennis. (I play every weekend with my colleagues and schoolmates. I also play golf occasionally.)

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