- Reduces man-hours required to link TV broadcast content data -
To media representatives:
August 30, 2023
M Data Co., Ltd.
SAISON INFORMATION SYSTEMS CO., LTD.
SAISON INFORMATION SYSTEMS CO., LTD. (Head office: Minato-ku, Tokyo; President and CEO: Makoto Hayama; hereinafter referred to as Saison Information Systems) and M Data Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Tsukasa Usui; hereinafter referred to as M Data), a provider of "TV metadata" that converts television broadcast content into text, have announced a collaboration to promote efficient data utilization and digital transformation.
By using HULFT Square, a Japanese iPaaS cloud-based data integration platform, companies that already use TV metadata and those considering doing so will be able to speed up data integration related to send /reception, integration, utilization, and analysis of various data. Going forward, Saison Information Systems and M Data plan to use HULFT Square as a platform to provide new services, aiming to create an integrated marketing platform that links with CDPs (customer data platforms) and public DMPs (data management platforms).
Examples of data utilization through this collaboration
- Analysis of the effects of exposure to TV commercials and TV programs
- Utilizing data in marketing operations such as media planning and strategy development
- Leading indicators of stock prices (using alternative data to detect rising signals)
- Retail media, retail DX (product information featured on TV can be used in stores, shopping sites, online supermarkets, and electronic flyers for sales promotion, demand forecasting, automatic ordering, etc.)
About "TV Metadata"
M-Data Corporation creates "TV metadata" by converting TV programs and TV commercials broadcast by TV stations in the Kanto, Chukyo, and Kansai regions into text and databases. Our data center employs approximately 40 dedicated staff members, 24 hours a day, 365 days a year, to generate data on when, where, what, how, and for how many seconds each program aired. TV metadata is divided into four main categories: 1) program data (program broadcast content), 2) commercial data (advertising content) (covering major satellite stations and all national terrestrial broadcasts), 3) item data (product information featured on programs), and 4) spot data (information on stores, accommodations, tourist spots, etc. featured on programs). In addition to raw data services, we also offer ranking content, reporting services such as surveys, compilations, and analysis, as well as consulting services based on analysis results.
About HULFT Square
HULFT Square is an iPaaS (cloud-based data integration platform) from Japan that supports "data preparation for data utilization" and "data integration connecting business systems," which are necessary for DX realization. It enables data integration the management of various data that is distributed and managed in on-premise, cloud, SaaS, and other environments across business systems, industries, and countries/regions.
Furthermore, Saison Information Systems has created a platform concept to realize this data integration, which will realize data integration across six categories by collaborating with partners and combining Saison Information Systems' own services.
About Saison Information Systems
With the mission of "Connect the world’s data and make it useful for everyone.," the company globally develops and operates data management products and IT services that form the foundation for safety and security, as well as systems for a wide variety of industries, including finance and distribution. Leveraging its strengths, which it has developed over many years of experience in quickly adapting to changes in the environment, the company is currently focusing on expanding its cutting-edge businesses, such as its iPaaS (cloud-based data integration platform) "HULFT Square," and strengthening its efforts to implement technologies that will pave the way for the future.
- Saison Information Systems:
https://www.saison-technology.com/ - HULFT Products page:
https://www.saison-technology.com/service/product/lineup/ - HULFT Square product page:
https://www.saison-technology.com/service/product/lineup/hulft-square/
About M Data Co., Ltd.
M Data Corporation is a data provider and research company founded in 2006 that generates a proprietary text database of television broadcasting (programs and commercials) called "TV metadata," which it then researches, analyzes, and send. In January 2014, the company formed a capital alliance with the five major commercial broadcasters in Tokyo and other entities to build a de facto standard database. Its main services include (1) a data send service that provides "TV metadata," a detailed record of the broadcast content of programs and TV commercials; (2) a broadcast performance research service that conducts research and analysis according to customer requests; (3) a ranking service that send broadcast topics in a ranking format based on exposure and coverage volume; and (4) a big data analysis tool based on "TV metadata," as well as corporate marketing support and media consulting services.
At M Data, we use TV metadata as a starting point to create new demand, markets, and value, and "make the world and business more interesting with data!"
[Trademark-related]
- "HULFT" and "HULFT Square" are registered trademarks or trademarks of Saison Information Systems Co., Ltd.