D2C

Glossary

「D2C」

We will explain the meaning of D2C (D2C).

What is D2C?

D2C (Direct to Consumer) is a method in which a company sells its own products directly to consumers. A typical example is when a manufacturer or other producer uses their own e-commerce site without going through a retailer.

D2C is expected to be highly profitable because it allows companies to not only develop and manufacture products but also sell them directly to customers in-house. It also offers a high degree of freedom in terms of sales methods that suit your company's brand and products, and has the advantage of allowing you to analyze customers through your e-commerce site and accumulate detailed customer data. Furthermore, it is possible to improve marketing and product development methods by observing customer reactions.

On the other hand, the disadvantages include the cost of building a website and establishing an environment for acquiring and analyzing data, and the time it takes for the business to get on track.

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Another feature is that development can be done using only the GUI (no code) without writing code like in regular programming, so business staff who have a good understanding of their company's business can take the initiative to use it.

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It can smoothly solve the problem of "connecting disparate systems and data" that is hindering successful IT utilization. We offer a free trial version and online seminars where you can try it out for free, so we hope you will give it a try.