CRM

Glossary

「CRM」

We will explain the meaning of CRM (Customer Relationship Management).

What is CRM?

CRM is a term that stands for Customer Relationship Management. In Japanese, it is translated as "Customer Relationship Management." CRM refers to the efforts of companies to collect and store information about customers, and then carry out marketing and support based on the results of analyzing that information, in order to maintain and promote good relationships with their customers. CRM plays an important role in understanding diversifying customer needs and enabling the optimal approach to each individual. The main purpose of CRM is to build relationships of trust with customers and improve customer satisfaction and loyalty.

In a narrower sense, CRM can also refer to the tools and systems used for customer management. In this case, CRM or CRM tools are software applications that have functions such as centralized management of customer information, analysis and reporting, automatic email send, and inquiry management.

Are you interested in "iPaaS" and "connecting" technologies?

Try out our products that allow you to freely connect various data and systems, from on-premise IT systems to cloud services, and make successful use of IT.

The ultimate "connecting" tool: data integration software "DataSpider" and data integration platform "HULFT Square"

"DataSpider," data integration tool developed and sold by our company, is a "connecting" tool with a long history of success. "HULFT Square," a data integration platform, is a "connecting" cloud service developed using DataSpider technology.

Another feature is that development can be done using only the GUI (no code) without writing code like in regular programming, so business staff who have a good understanding of their company's business can take the initiative to use it.

Try outDataSpider/ HULFT Square 's "connecting" technology:

There are many simple collaboration tools on the market, but this tool can be used with just a GUI, is easy enough for even non-programmers to use, and has "high development productivity" and "full-fledged performance that can serve as the foundation for business (professional use)."

It can smoothly solve the problem of "connecting disparate systems and data" that is hindering successful IT utilization. We offer a free trial version and online seminars where you can try it out for free, so we hope you will give it a try.